Category Archives: FXM

FXM Part 3 – Click Tracking

Introduction Of all the FXM features introduced in Sitecore 8 this is by far the coolest.  I was skeptical when I saw the button in the Experience Editor to track click events.  It seemed there was no way that tracking

FXM Part 2 — Content on Non-Sitecore Sites

Introduction In addition to providing intelligence on what our site visitors are doing on sites external to our Sitecore site the Federated Experience Manager also allows us to serve content on other sites.  Online banking, as an example, falls well

Intro to Federated Experience Manager

Introduction Sitecore has unarguably elevated marketing automation and experience management to new levels. Such marketing power and we can’t use that power until we re-implement all of our websites in Sitecore.  Or can we?  Needless to say it is neither