Category Archives: Sitecore

Placeholder Content with the Sitecore Lorem Generator

I’ve received emails from a few of you on my Stenciling and Marketing Stencils series asking about the placeholder text in the various stencils.  A few people noted in my stencil examples that there was different text in very similar

Engaging Your Customers with WebAPI Notifications in Sitecore

The Shortcomings of Email Email is a great tool for engaging our customers and making sure that our offerings stay top of mind.  Tools like the Sitecore’s Engagement Plan Manager make automated customer engagement campaigns easy to create, manage, and

Marketing Stencils – Customer Journey Stencils

The last area we can abstract out digital strategy is in stenciling the customer journey.  From a technical perspective this functions very much the same as our customer segment based personalization (see here for technical details).  The use case and supporting

Marketing Stencils – Custom Visitor Experience

In our last section we looked at implementation created pages with an eye towards presenting differently to our different audiences but this doesn’t offer much help with creating new content.  Here we’re going to look at new content stencils wherein

Marketing Stencils – Experience Management First

Experience Management First Most of the Sitecore implementations that I’ve been a part of planned their implementation in a similar way.  Implement Sitecore’s CMS functionality for site launch and implement the digital strategy afterwards.  This approach makes sense in some

Marketing Stencils — Visitor Insights

Marketing Stencils at a High Level At the Sitecore Virtual Summit I presented the concept of Marketing Stencils.  Broadly speaking in Sitecore a Marketing Stencil is a content authoring artifact that abstracts aspects of the digital strategy from the authoring

Sitecore Item Renderings Part 2

A common pattern for multi-item components in Sitecore is to provide a rendering component a data source of a folder and iterate through each item in the folder to build the rendering.  The example below is a common use for

Sitecore Item Renderings

The Lost and Forgotten Rendering Since Sitecore MVC was introduced we added Controller and View renderings to our back of tricks.  In that same bag of tricks was Item renderings.  Far less popular than it’s siblings, Item renderings sits in the

Sitecore Stenciling — Multi-Item Components

Introduction This post assumes familiarity with the concept of stenciling.  If you’re not, I recommend a look at Intro to Sitecore Stenciling for some of the basic concepts. Stenciling at the component levels give our content authors a starting point

Intro to Sitecore Stenciling

Introduction A good Sitecore implementation puts tremendous power at the fingertips of an organizations marketing team.  Long behind us are the days of needing the IT department for every change that needs to be placed on a website, and now